Personas\n\nDescribe your ideal customers in Core → Personas. Wunder uses these when writing copy, picking subject lines, or scoring leads.\n\n## Competitors\n\nTrack competitors in Core → Competitors — Wunder pulls in news, pricing changes, and content for positioning.\n\n## Brand Kit\n\nUpload logo variants, colors, fonts, and voice rules. Storycraft and Ardament pull from the Brand Kit so everything stays on-brand.
